Importance of Networking

Increased confidence

By regularly networking, and pushing yourself to talk to people you don’t know, it will help increase your confidence. This is an important attribute as a business owner, because your business growth is dependent on talking to people and making connections.

Raising your profile

Being visible and getting noticed is a big benefit of networking. By regularly attending business and social events, people will begin to recognise you. This can you help to build your reputation as a knowledgeable, reliable and supportive person by offering useful information or tips to people who need it. You are also more likely to get more leads and referrals as you will be the one that pops into their head when they need what you offer.


It’s natural that networking will result in opportunities. The thing you will not know is when or how they will materialise. Whether it’s a referral, offer partnership or request for your service or product, it is important to be ready to seize opportunities when they come along.

Shared Knowledge

Networking is great for sharing ideas and knowledge. Whether it’s asking for feedback or discussing your point of view, it will help you expand your knowledge and allow you to see things from another perspective.

It is also likely that within a group there will be those who have already been where you are today. This provides you with an opportunity to learn and avoid some of the common pitfalls they experienced.

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creative room
How we are trying to launch our business

We first started by inviting several members of Hastings Borough Council, which gave us an indication where the market was. There was also the potential to see if there is any business we can do together, we had several meetings with different groups from the Hastings Borough Council such as Locate East Sussex, Let’s do business and members of the Chamber of Commerce.

Our next strategy was to involve ourselves with networking groups in Hastings to sell the idea and the concept. I went to several different BnI charters in Hasting’s, where local business owners sit down once a week and network. Normally these meetings last for two hours over breakfast or lunch, where everyone has a one minute window to speak to the groups. These one minute windows are great to ask for referrals or to seek new business of some kind and this also allows guests to visit and showcase ideas. Wise Group has gained much interest from businesses through these groups, it’s also nice to get involved in each of the charters across the area which they compete for referrals.

After much time spent talking to many different people, it became clear that Co-workers space is something that Hastings are lacking. It also apparent that the long term commitment is a factor that scares many. So this makes the hot desking option more favourable as there isn’t a commitment in place the customer only has to commit to a day. We are also find people are liking the uniqueness of our Chill out room, this is ideal for networking and taking five minutes from the screen.

At Wise Group we have two different meeting options, the creative one which is a more relaxed environment and formal one. However we working to get foreign language schools and many other training programs running at the Wise Group? This we will offer rent four days and get the fifth for free to try encourage new business.

What was next for the Wise Group?

The decision was made to try gain interest through events held at the Wise Group Facilities, we have had several networking events with many special guests such as Amber Rudd and another with the Hastings Mayor. These events have helped the business to be known in the local area, this has happened through write ups in local papers and several features online on blogs such as ‘Hasting’s in focuses.

We now have many upcoming events like a Brexit breakfast meeting on the 31st, followed by a Cheese and wine night on the 28th of November. The Cheese and wine night is to help network with chance to try and buy local produce. We are also working towards a charity night on in December where w partner up with local charity.

What is Wise Connect?

This is our brand new networking group, this will be once a month and is to encourage our co-worker to engage with each other and build business. The hope is as our business grows all our customers businesses will grow alongside ours.

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Why Chose Hasting New Wise Group Business Centre ?
  • Flexibility, at the Wise Group we understand that we don’t want to put ourselves under huge pressure of paying high office rents and having any financial commitments. We have many flexible ways to how you wish to pay, this could be daily, weekly or even monthly. Our meeting rooms and storage units offer the same approach, no long term contracts is key.
  • Affordability, our pricing we feel is very competitive. Our meeting rooms are from £50 to owning your own office space for £140 a month. We also have storage available from the £5 a week.
  • Networking, be part of more than just an office, with the Wise Group we offer our customers a chance to network and feel part of society.
  • Creativity, we offer very vibrant coloured offices with uniqueness to it. We also have a creative meeting room designed for out of the box thinking along with chill out room. The chill out room is for you to relax, network or just play a game of ping pong.
  • Convenience, being able to have storage units, offices and meeting rooms in one place. Saves time and money.
  • Events, get the chance to meet new people with our different events we put on. Also the chance to listen to special guest speakers and learn something new.
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